Commerce Analytics

Commerce Analytics answers the question a dashboard of chat volume can’t: is any of this selling anything? It tracks the commerce path specifically — what shoppers searched for, which products the agent surfaced, what went into carts, and how many of those reached your checkout.

Find it at Commerce → your store → Commerce Analytics.

What it measures

It measures money, not just activity.

Measure	What it is
Attributed revenue	Revenue from orders your agent had a hand in, reported in two tiers — assisted and generated
AI-AOV	Average order value across those attributed orders. Whether agent-touched baskets are bigger than your others is one of the more useful things on the page
Attributed orders	How many orders those were, as a count
Revenue by day	Attributed revenue as a daily series, so you’re reading a trend rather than one lump total
By channel	The same numbers split across Telegram, WhatsApp, your website widget and the rest — which channel actually sells
By agent	The same split across your agents, if you run more than one
Conversation outcomes	Two rates: how many conversations never needed a human at all, and a behavioural read of how many the agent genuinely resolved

Alongside the money, the funnel that produced it:

Question	Where the answer comes from
What are shoppers actually asking for?	Catalog searches and product lookups your agent ran
Which products does the agent surface most?	Product cards shown and recommendations made
Are shoppers acting on them?	Carts built, items added and removed
Does any of it reach checkout?	Checkout handoffs started, and the orders attributed back to conversations
Where do people stop?	The drop between each of the steps above

Because in-chat orders carry the conversation they came from, the path from “a shopper asked a question” to “an order exists in your store” is a chain you can follow, rather than two unrelated numbers you have to eyeball.

The page reports on aggregates. It never shows a shopper’s contact details — customers are counted through a one-way hash, so you can tell a returning shopper from a new one without the page holding anything identifying.

Assisted and generated: two kinds of attributed revenue

Attributed revenue is split in two, because two very different levels of certainty are involved and averaging them together would flatter the number.

Generated is verified. The order itself carries the conversation it came from, written onto the order in your store at the moment it was created. Nothing is inferred: this conversation produced this order.
Assisted is correlational. The conversation and the order are associated, but nothing on the order proves the link. The conversation plausibly contributed.

Read generated as the floor of what your agent earned and assisted as the ceiling. The real figure sits between them — and which of the two moves after you change something usually tells you more than either number on its own.

Each store, its own page

Shopify and WooCommerce each get their own Commerce Analytics page, reached through that store in the Commerce menu — Commerce → Shopify → Commerce Analytics, Commerce → WooCommerce → Commerce Analytics. Whichever store you opened is the one you’re looking at, so the numbers on screen are always that store’s alone.

There is no provider selector. Earlier versions put both stores on one page behind a picker; the menu carries that choice now instead. To switch stores, use the sidebar — pick the other store and open its Commerce Analytics.

The Commerce Analyst

Next to the charts is the Commerce Analyst — an AI analyst you can ask questions in plain language instead of assembling them from filters:

“Which products get recommended most but never added to a cart?”
“Did the quiz change anything last month?”
“What are people searching for that I don’t stock?”

It reads the same commerce data the page charts and answers with what it finds. That last question is the one it’s unexpectedly good at: shoppers ask for things you don’t sell, and until now those searches went nowhere and told you nothing.

Who can see it

Commerce Analytics is visible to anyone with either analytics access or integrations access — the two roles that most plausibly need it. That means a team member who can read your analytics doesn’t also need integration permissions just to see whether commerce is working.

Commerce Analytics works on every plan, including the free trial. There’s no separate analytics add-on.

Reading the numbers honestly

A few things worth knowing before you draw conclusions:

Storefront inquiries and in-chat carts are different funnels. A Storefront inquiry ends as a message in your Inbox for a human to answer; an in-chat cart ends at your checkout. Don’t add them together. See the three carts.
Attribution is strongest on in-chat orders, which carry the conversation explicitly and land in generated. An order that started with a Storefront handoff is associated more loosely and lands in assisted.
On WooCommerce, your connection’s permission decides which tier you can reach at all. A Read/Write connection creates the pending order itself and writes the conversation onto it, so those orders are hard-attributed — generated. A read-only connection can only hand the shopper a single-line add-to-cart link, which carries no marker of any kind, so nothing it produces can ever be more than assisted. If generated revenue sits at zero on a WooCommerce store, check the permission before concluding the agent isn’t selling. See the permission table.
A recommendation that never converts isn’t automatically a failure. Shoppers use an agent to rule things out as much as to choose.

Troubleshooting

Everything reads zero

Nothing has happened yet. Commerce Analytics reports on real shopper activity, so a store connected this morning with no conversations yet shows zero revenue, zero orders and zero rates. That’s the honest empty state, not a broken page — the numbers move as soon as shoppers start arriving.

I can’t find the provider selector

There isn’t one any more. Each store has its own Commerce Analytics page under its own entry in the Commerce menu, so you switch stores in the sidebar rather than with a dropdown on the page.

Orders exist in my store but don’t appear here

Only orders that came through the agent are attributed. An order a shopper placed by browsing your website directly isn’t a commerce-agent order and won’t appear in this funnel.

The Analyst says it doesn’t have data for something

It answers from commerce activity, not from your store’s full order history. Questions about orders that never touched a conversation are outside what it can see.

Shoppable Chat — the in-chat funnel this measures
Checkout — the handoff at the end of it
Product Tools — the Product Finder’s own submissions, heatmap, and diagnostics
Analytics — the rest of your workspace’s analytics